Why LaunchPad Learning exists.
The problem
Most business training in Egypt is delivered by people who have never run a payroll. The room is full of slides, frameworks borrowed from other markets, and a certificate at the end. Nothing in it survives contact with a supplier who moved his prices last week.
Owners of 10 to 50 person companies do not need theory. They need someone who has already priced a product in this market, hired a sales team here, and spent money on media here.
What we do differently
Every workshop is led by an operator who runs a business at real scale. They are introduced by their company, not by their credentials.
Every workshop is in person, in Cairo, in a small room. You work on your own numbers, not a case study. You leave holding one named deliverable, a pricing model, a 90-day hiring plan, a media budget sheet.
Prices and dates are published on the page. Seats remaining are visible. If a workshop is not right for you, the diagnostic will say so.
The Expo connection
LaunchPad Expo brings thousands of owners, suppliers and buyers into one hall for a few days a year. Deals start there. The work of fixing the business does not fit into a hall.
LaunchPad Learning is the year-round arm. Same operators, same audience, smaller rooms, every month. Both are run by The Strategic Co in Cairo.
The Strategic Co
The Strategic Co builds exhibitions and conferences in Cairo, backed by market research and full-cycle management. LaunchPad Learning is its year-round learning arm.
Exhibitions and conferences
The Strategic Co designs and runs B2B and B2C platforms in Cairo, from concept to on-ground execution.
LaunchPad Expo
B2B expo connecting founders and brands with service providers across the business lifecycle.
La Casa Expo and BuildExpo
Consumer furniture and interiors expo, plus a finishing and pre-furnishing expo.
Work with us
Bring a workshop to your own team. Eight to thirty people, built on your numbers, delivered at your office or ours.