Ahmed Elgarem
Founder, The Blues Agency
A Cairo digital marketing and growth agency working with consumer and retail brands.
The business
Ahmed founded The Blues Agency in Cairo. The agency runs digital marketing and growth for consumer and retail brands, from paid media and creative production to the reporting the founder actually reads.
The work is operational, not advisory. The team builds media plans, sets budgets, ships creative, and owns the numbers week to week. Retail and consumer clients bring the same problems again and again: spend that stops returning, a channel that worked last year and does not now, and no clear line between marketing cost and revenue.
Ahmed is also Co-founder of The Strategic Co, the company that operates LaunchPad Expo and LaunchPad Learning.
He teaches from the agency's live account work, not from a deck.
What they teach
Dates for the next cohort are being set.
Why they teach this
Most owners are not spending too little. They are spending without a way to tell what worked. That is fixable in two days.